educational publishing
direct marketing
magazine publishing
When DDB Worldwide landed Dell’s retail advertising account, it needed an expert partner to take over every aspect of versioning several thousand newspaper, preprint and magazine ads each year. No agency had ever performed those tasks. Black Dot Group went onsite to handle each minute aspect of production, premedia and fulfillment support, including brand standards management. Quality control was nothing short of phenomenal, with no print errors for four straight years and cycle time reduced by half.

All business is local. Black Dot Group helped Harris® Bank make their community-based advertising more efficient with a systemsbased approach to asset management and ad versioning. Process management was improved across the board. Brand standards were enforced. Ad templates and creative components were stored electronically and linked to a custom form for ordering. Benefits ranged from reduced costs to better budget control. The Lion was happy.

Retail has tough standards. Changing markets challenge retailers, who in turn challenge vendor partners to deliver maximum creativity, quality and efficiency. Black Dot Group delivers on all fronts for Linens ‘n Things®, executing dozens of production and quality assurance services on each page with full account management oversight. Process improvements significantly reduce costs and time-to-market. Color reviews and press checks complete the package.

For close to 30 years, Black Dot Group has partnered with Sears on an ever-expanding roster of services. Technology-driven process and premedia improvements resulted in Black Dot Group winning several Sears “Partner in Progress” awards, including the coveted “Marketing Supplier of the Year” award given to only one of 10,000 Sears vendor-partners. We’ve touched millions of pages of Sears advertising for every state, market and store, all versioned for product and pricing variations. As a preferred supply chain partner, moving brands forward is what we do.

ULTA, the fast-growing beauty and cosmetics chain, presents special opportunities. Store grand openings combine with ongoing ad schedules and multiple market versioning needs. Black Dot Group provides a full range of services, from color management and press checks to scheduling and database creation. With decades of retail experience, we’re the perfect partner to help a growth-oriented retailer win the race.
© ©2007 Black Dot Group. All rights reserved.