educational publishing
direct marketing
magazine publishing
Don Johnston is a leader in learning intervention resources. Continual improvement is a company hallmark. Black Dot Group suggested adjustments to the award-winning, annual catalog with big results. New design, revised copy, descriptive icons and category delineations freed up five pages for expanded presentations and better readability. Positive customer response provided the A+ grade.

“Make it special.” That was the directive for the DNX exhaust and suspension products catalog, a break-out book from DynoMax. New concepts made it consumer friendly and helped store clerks sell. Product descriptions got a complete overhaul. A diagram ran through the book showing where parts fit on the chassis. Intro pages were developed for all lines. Cutaways from new hi-res muffler photos gave it pizzazz and customers provided the buzz. The result was a break-out success.

Tenneco serves close to 30 automotive vehicle manufacturers globally and over 500 aftermarket customers with their Monroe, Walker, Rancho and DynoMax brands. Black Dot Group provides turnkey services at a dedicated off-site facility for print catalogs, web and CD—over 150 projects each year. Systems have become so efficient, 12,000 components were photographed in just three weeks. EDI assistance to stores links a special database updating product assortment and pricing. It’s all part of the partnership.
© ©2007 Black Dot Group. All rights reserved.