Alsto’s uses seasonal catalogs and Skymall inserts to sell their
products for the home, garden and pool. Black Dot Group has been
a steadfast partner, maintaining institutional design and production
standards during the title’s acquisition by new owners. While
keeping creative and messaging on-brand, Black Dot Group also
streamlined processes and workflow. Costs were lowered, efficiency
improved. The brand remained on track.
Helping a store become a multi-channel merchant is an exciting
opportunity. Eurway®, a contemporary furniture retailer, came to
Black Dot Group to do just that. Virtually every catalog service was
in the mix–from creative concepts through circulation planning,
printer selection and service bureau identification. Black Dot Group
educated and executed in equal proportions. A new multi-channel
brand was born.
You have to be finicky if you’re working with food. It’s the one
product category where texture and color are made exponentially
more appealing by artful retouching and premedia tweaks known to
the expert few. Black Dot Group’s years of experience with premier
food purveyors like Godiva, Hickory Farms, Pfaelzer Brothers, Ethel
M Chocolates and M&M’s® World put us in that category. We’re
happy to share our knowledge with you.
Distributors nationwide rely on the Mac Tools® 644-page catalog as
their must-have, go-to sales reference. Black Dot Group’s total
redesign added excitement and value to this important brand
communication vehicle. “Real people” lifestyle photography brings
the customer into the book. Product shots, whether new or pick-up,
showcase every category from small hand tools to extra-large tool
boxes. The CD version is user-friendly for distributors and their
customers. New templates and process efficiencies add value,
making a great catalog even better.
M&M’S® WORLD AND ETHEL M CHOCOLATES
“Chocolate is difficult.” “Brown is a problem.” If you work with food
photography, you’ve heard it all. For Ethel M Chocolates and
M&M’s® World catalogs, Black Dot Group’s expertise in high-end
food retouching was a key differentiator. Services included defining
and scripting to conform color standards for all images used in print
or online. Color was so luscious, the Ethel M e-catalog won Silver at
the 2006 ACCM Show, with a judge noting it was “chocolate you’d
like to pluck right off the site.” Yum.
Take 10,000 SKUs sold by 17 different business units. Combine
them into a comprehensive product catalog that will be the most
user-friendly the company has ever had. Do it all in six months as a
turnkey job. That was Medline’s challenge. Black Dot Group’s
answer was the 1,136-page Medline Health Care Supply Catalog,
supporting over 700 field sales reps of one of the nation’s largest
providers of health care supplies and services. Innovative ideas and
a can-do attitude made it happen.
From the Big Book showcasing office necessities to smaller books
for Office Furniture and other sub-lines, Black Dot Group crafts
several books and thousands of catalog pages each year for one of
the country’s largest office supply companies. It’s a partnership of
more than 20 years that values quality, innovation and efficiency,
beginning with the predecessor company Boise and continuing to
the present OfficeMax® brand.