educational publishing
direct marketing
magazine publishing
Alsto’s uses seasonal catalogs and Skymall inserts to sell their products for the home, garden and pool. Black Dot Group has been a steadfast partner, maintaining institutional design and production standards during the title’s acquisition by new owners. While keeping creative and messaging on-brand, Black Dot Group also streamlined processes and workflow. Costs were lowered, efficiency improved. The brand remained on track.

Helping a store become a multi-channel merchant is an exciting opportunity. Eurway®, a contemporary furniture retailer, came to Black Dot Group to do just that. Virtually every catalog service was in the mix–from creative concepts through circulation planning, printer selection and service bureau identification. Black Dot Group educated and executed in equal proportions. A new multi-channel brand was born.

You have to be finicky if you’re working with food. It’s the one product category where texture and color are made exponentially more appealing by artful retouching and premedia tweaks known to the expert few. Black Dot Group’s years of experience with premier food purveyors like Godiva, Hickory Farms, Pfaelzer Brothers, Ethel M Chocolates and M&M’s® World put us in that category. We’re happy to share our knowledge with you.

Distributors nationwide rely on the Mac Tools® 644-page catalog as their must-have, go-to sales reference. Black Dot Group’s total redesign added excitement and value to this important brand communication vehicle. “Real people” lifestyle photography brings the customer into the book. Product shots, whether new or pick-up, showcase every category from small hand tools to extra-large tool boxes. The CD version is user-friendly for distributors and their customers. New templates and process efficiencies add value, making a great catalog even better.

“Chocolate is difficult.” “Brown is a problem.” If you work with food photography, you’ve heard it all. For Ethel M Chocolates and M&M’s® World catalogs, Black Dot Group’s expertise in high-end food retouching was a key differentiator. Services included defining and scripting to conform color standards for all images used in print or online. Color was so luscious, the Ethel M e-catalog won Silver at the 2006 ACCM Show, with a judge noting it was “chocolate you’d like to pluck right off the site.” Yum.

Take 10,000 SKUs sold by 17 different business units. Combine them into a comprehensive product catalog that will be the most user-friendly the company has ever had. Do it all in six months as a turnkey job. That was Medline’s challenge. Black Dot Group’s answer was the 1,136-page Medline Health Care Supply Catalog, supporting over 700 field sales reps of one of the nation’s largest providers of health care supplies and services. Innovative ideas and a can-do attitude made it happen.

From the Big Book showcasing office necessities to smaller books for Office Furniture and other sub-lines, Black Dot Group crafts several books and thousands of catalog pages each year for one of the country’s largest office supply companies. It’s a partnership of more than 20 years that values quality, innovation and efficiency, beginning with the predecessor company Boise and continuing to the present OfficeMax® brand.
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